Ranking high in Google's search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself.
Step 1: Keyword Research. What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. " Search Engine Optimization Australia"). Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. "house cleaning Hornsby").
Also, get some ideas from your competitors' websites. Try to make a list of 20-30 keyword phrases. Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword "insurance", you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It's a good idea to have 2 or 3 words in each phrase (e.g. "wedding catering services") Once you've selected your two best keyword phrases the next step shows you how to make some improvements to your home page.
Step 2: Web Copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.) Here's how you can increase each keyword's prominence: Place your keywords in headings, preferably at the beginning of the heading; Include keywords towards the top of the page; Bold or italicize keywords where appropriate; Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services".
An important tip is to also include these keywords in your HTML "title tag". Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you're unsure how. Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").