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Friday, December 28, 2012

Choose the Right Services for Your Site


A number of individuals have great ideas for businesses. In these periods of cyber dominance, there are so countless ideas that people have for good websites and e-commerce stores. For all these ideas, there are only very few that actually convert into a concrete business. There are a few reasons for this. The most relevant reason is the fact that a lot of individuals might have an idea, but don't have the essential knowledge to create a site. And one more thing is, it is one thing to make a good site, but quite another to manage and develop a business.
As soon as a site is up and running, there are still issues that need to be taken care of to actually make it a successful business. For instance, it is not simple to generate traffic to your site and make sure that more and more persons actually visit and benefit from your e-commerce store. In fact, the online business is a world of its own, with different rules and nuances. You might be a knowledgeable businessman in the actual world, but you will still be a beginner when it comes to certain details concerning e-commerce.
It is the ultimate goal of any e-commerce store to turn up as the first name on Google's search list. However this might look like a very tough goal, it is truly achievable. Google updates companies on its list based on uniqueness of content. The more unique content there is on your site, the better your ranking on Google's list. Although this may appear ridiculously simple, it is astonishing how many companies don't really pay attention to content, preferring to focus rather on the actual business and leaving the written part of the site floundering in mediocre writing.
There is a simple practice to get improved rankings on Google's coveted search list. It is called Search EngineOptimization, or SEO writing. The simple strategy is to write unique content, rather than copy from other sites. Although these looks like a small step, it leads to great results. There are a number of SEO writers available for employment, both freelance and regular. Apart from, this, there is a concept known as PPC, or Pay per Click.
This is how PPC works: You hire a company to install ads that are applied to your company. Whenever searches for a service that is provided by your business on Google, these ads will also appear on the SERP (Search Engine Result Page). If somebody clicks on the ad, it redirects to your site. You pay the company that makes the ad, per click. It is a simple and extremely effective way of getting traffic.
SEO and PPC services together are very effective. And the best part is you need not go through the trouble of learning and executing these things yourself. There are highly qualified specialists who will manage the task for you. It is only a question of finding the right people. Apart from these two methods, there are a number of others provided by experienced companies. For instance, Conversion Management which includes best utilization of cyber space, and truly tracking the number of consumers who visit your site, for easy analysis. Or Affiliate Management, where the business hires an affiliate to write out and manage a part of the traffic, and he or she is paid only if results are delivered. The right business can work miracles for your online presence.

Thursday, December 27, 2012

How Does Google Rank Websites?


Consider, for a minute, what would occur if you couldn't find reasonable small business SEO services. Your site would never have a chance at ranking in the search engines. Affordable SEO for small businesses is intended with one thing in mind: helping your local business get placed in Google's search engine results pages (SERPs).
Therefore, understanding precisely how Google ranks websites is important if you are going to evaluate any affordable small business SEO packages. It indeed is pretty easy to comprehend with just a few minutes of reading.
The Spider and the Index
You aren't the merely one who thinks that is one of Aesop's Fables. What it means for you, though, it’s significant to evaluate any affordable small business SEO packages you come across. Google has a program known as a "Spider." It "crawls" from one page to another by visiting every of the links that it discovers.
It then takes this data and record it in the index, which is just a huge database (like an excel spreadsheet) that has all of the information the spider has ever come across.
At that point, Google's complex systems go to work guessing out what these pages are about. They also keep tabs and tallies of all of the links aiming towards every one specific page. This gives that page something known as a "PageRank" and determines what listing it gets on the SERPs. The greatest affordable small business SEO services will understand this and put a priority on receiving these links to your site.
Affordable Small Business SEO for Content
Your affordable small business SEO services must include certain sort of site and content review. Many individuals create error of supposing that affordable SEO for small businesses is just about what is happening outside of your website. But the truth, it has a lot to do with the content, URLs, and links that are private to only your site.
For instance, affordable SEO for small businesses must ensure that your pages are optimized correctly for the keywords you are hoping to rank for. Affordable SEO for small businesses that don't focus on this aren't affordable at all - they're a complete waste of money.
When you're evaluating these companies you want to ask them how they plan on optimizing your pages and what linking strategies they use. They shouldn't just put together some sort of nonsense plan that stuffs your pages with keywords.
That's known as over-optimization. That is not what affordable SEO for small businesses must provide. Instead, you should expect them to provide a cost effective solution that works within the bounds of the Google terms of service.
Make sure that these companies present you a plan, show some sort of portfolio that proves their capabilities, and has some sort of guarantee.
Of course, they can't guarantee that they can get your site into first place - no one can. But they should be able to guarantee some sort of results. If not, you ought to reexamine whether or not it really is affordable small business SEO.
If you are unfamiliar with the facilities offered by a reputable Search Engine Optimization Consultant then it is significant that you learn the fundamentals. You can discover affordable and trustworthy SEO services all over the Internet and there are many decent deals available if you know what you are looking for. Look for companies that have a good reputation for reliability as you do not want your SEO efforts and your investment to be flushed down the drain. Further things to look out for are Onsite and Offsite SEO solutions as quite a few providers offer this now.

Wednesday, December 26, 2012

Predictions for Online Advertising in 2013


At this moment, that 2013 is right around the corner, it's time to deliberate what we are going to see in the New Year for online marketing. It's no secret that online marketing is continuously changing, so predictions can be almost difficult, but there are certain durable trends we all need to prepare for.
Return On Investment
If you believed measurements remained popular in 2012, get prepared to hold analytics in a entire new way. Advertising collaboration with other business components is finally taking root and is it B2B or B2C; you are going to have to show your effort! With limitless marketing ROI tools out there at your disposal, marketers had better study and learn fast, that you can't depend on how many likes and fans you have to show your efficiency. Various businesses in this economy need to recognize how their online marketing is making them money. The problem is, for certain, social media is about CLV (Customer Lifetime Value) and others want pure sales. For CLV, you focus on customer retention. For ROI, it's pretty barely focused on sales. To analyze actual ROI, refer to the ROI formula; ROI = (Revenue - Cost) / Cost, x 100 to find if your social media efforts cost you $15,000 but drove $20,000 of business (this number found through analytics software like Google Analytics), this would mean you had an ROI of 35%. It's up to the marketer to assist their client (be it internal or external) see that both measurements have value.

Promoting and Integrated Marketing 
More and more smartphone and hand held devices appear on the marketplace each day and with the measurable efficiency of online advertising, their popularity remains to grow. On the other hand, there appears to be resurgence in integrated advertising. Your business online and offline advertising efforts must be in sync for 2013. Keeping email, mobile and social marketing combined with TV, radio and traditional media campaigns increases the potential for online engagement! It will boost a higher audience both ways by encouraging your offline customers to become online fans or your online fans to involve in offline marketing (like events). Combine your campaigns and gain the benefits!

Have you noticed yet that everybody around you searches online first to see what deals or reviews they can find? According to a latest report, 89 percent of consumers go to Google, Bing or another search engine to discover information on products, services or businesses prior to making purchases. This means marketers have no choice but to increase SEO efforts which seems to change exponentially! Meanwhile, Google is the search engine leader; you might want to focus on keeping up with that algorithm. A great approach to do so is by frequently checking this SEOmoz page which keeps you informed on Google search algorithm updates.

Photo shopping 
Number of Pinterest users to visit the site everyday has gone up 145 percent since the beginning of 2012. We are all learning fast what great source of revenue this will be for online shopping. With other comparable platforms rapidly following this trend, there is no doubt that online shoppers will be going crazy for photo shopping! If you didn't read about the newly arose Qwiqq platform (a new competitor to Pinterest), study all about this photo shopping platform.

Welcome to a New Year! 
Keeping up with analytics, marketing, search and new platforms will be fundamental for 2013. We know everything can change in a heartbeat in the world on online marketing, but feel protected that these trends will hold strong - at least over the coming year!

Friday, December 21, 2012

Does Your Small to Mid-Sized Business Need SEO? Answer These 10 Simple Questions to Know

You've probably heard the entire buzz about search engine optimization (SEO). But it's unclear, even overwhelming, and you suspect SEO is more suitable for big businesses, rather than a small or mid-sized business, like yours.
SEO is the process of growing the volume and quality of traffic to a website from search engines like Google via natural ("organic") or unpaid search results as opposed to pay-per-click (PPC) ads, which are paid inclusion. 


In the past, businesses attracted possible customers through print advertising, radio, telemarketing, trade shows, direct mail and other outbound marketing plans.


Nowadays, people start their buying process online. They go to search engines like Google, Yahoo and Bing. Studies show that, 81% of Internet users’ worldwide use search engines. You want to be sure these possible customers find your business when looking for the products and services you offer. That's where SEO comes in. SEO can place your website at the top of the search engine listings for the keywords in a search query, resulting in increased traffic and eventually more sales for your business.
Still not sure if you need SEO? Then ask yourself the 10 simple questions below to see if your company and its website could benefit from SEO.
1. Do you want your small or mid-sized business to grow?
More than 80% of online consumers begin their search for a product or service using a search engine like Google. And 81% of internet users worldwide turn to search engines for answers. If you're a small business that needs to increase sales, you can't afford to disregard this enormous purchasing audience.
2. Would you like extra leads than you're currently getting from customer referrals?
Though word-of-mouth is a great way to grow your business, you're limiting your referrals to individuals who hear about you. Just imagine how many more sales you could produce if you were also receiving referrals from search engines. A high rank on Google will bring you a stable flow of new customers who otherwise might never have found your company.
3. Do you want your site to appear at the top of the search engine result pages?
Studies show that 91% of search engine users don't click past the first page of search results. Do you? Maybe not. If you want new customers to find you, your website must appear within the top 10 listings, the higher the better.
4. Do you think your website would get more traffic if it ranked high, not only for its main keywords, but also long-tail keywords as well?
Your organic ranking on Google is very important. And while it's crucial that your website ranks high for your main keywords and phrases, there are also more precise terms you could capture that would bring in additional business currently going to your competition.
5. Could you profit from added visibility via social media?
Facebook, Twitter, YouTube and other social sites are exploding in popularity and can play a significant part in your SEO strategy. Contribution on these fast-growing stages can make huge amounts of traffic to your site, which leads to better exposure and helps build your brand.
6. Would you like a better return on your advertising investment than you currently get from traditional media like newspapers, Yellow Pages, television or radio?
SEO costs much less than a traditional advertising platform yet offers more reach and longer exposure. Optimize your website with SEO, and it can stay at the top of the search engines for months or years, but nobody keeps yesterday's newspaper or last year's Yellow Pages lying around for long. And radio and TV commercials are forgotten within minutes. You'll get a far better return on investment from the online visibility and increased traffic that SEO delivers.
7. Would you prefer to have highest placement on the search engines without paying for it?
Sure you can purchase pay-per-click (PPC) ads to appear in the search results, but that will eat up your marketing budget in a hurry. Also, you must know that studies indicate 85% of search engine users are more likely to click on organic (natural) search results rather than paid search ads. SEO is considered a better investment than PPC advertising.
8. Do you value targeted leads?
Search engine users who find you through Google, Bing and Yahoo are exactly looking for products and services that your company offers. They are qualified visitors with a genuine interest in your products or services, and that's just what you need.
9. Are you concerned that your competition has a stronger presence online than you do?
The lengthier you wait to implement SEO methods, the more entrenched your competitors get in the search rankings. You need to focus on getting your website rated now if you want to increase your market share of the business. Tomorrow may be too late.
10. Do you want to position your company for the future?
If so, then the Internet is where you need to be. It's where your rivals are and your customers too. Very simply, if you don't have a quality website that ranks high on the search engines, potential buyers won't find you.
If your answer to each of the 10 questions above is "yes," then you owe it to yourself to examine what SEO can do for your business. The investment you put into SEO and online visibility nowadays will pay off with increased sales and profits.
The online marketplace is packed. Small and medium-sized businesses need to compete aggressively to attract attention and new customers. Fortunately, SEO is affordable and can make a powerful difference in the volume and quality of traffic your site receives.
Put your website to work for you. The quicker you engage in SEO, the faster you'll have new customers knocking at your virtual door.

Where does your website Rank in Google? Find out today with our Free SEO Report.

Thursday, December 20, 2012

Small Business and Organic SEO - A Win Win Situation


Small business owners have to run on small budgets and that turn out to be constraint for effective marketing. The online advertising performance also agonizes due to this vital issue. The remedy lies in organic SEO, which professionally works for the website of small business and supports the placement in higher positions in search results.
You can opt for organic SEO procedure if you plan properly with a matching website without going into the attractive graphics work with the presence of flash designing and captivating images in small places. The website must be complementary to actual organic optimization work, which is truly a long process requiring consistent involvement. You should know that search engines do not recognize images or graphics, but only texts. Therefore, you must include a great content with corresponding titles on every page of your website. Give suitable value to the disclaimer page as the page contains maximum texts which are good for search engine detection.
You do not need all those pages for your website, but for the service that you are promoting to get business. Likewise, you do not need many keywords and phrases, and instead use a few of them for the optimization work. Each page should have a different key phrase for the particular service, where the home page should display the general description. For example, if it is for a carpet cleaning company in Ohio, key phrases should be like the following,
Carpet cleaning company Ohio, Ohio carpet cleaning, Cleaning carpet Ohio, Clean carpet Ohio and so on. Since the small business covers a limited area, you need to concentrate in the area wise customer base. Phrases have to be included in the header, the tag and the sentence to generate an effect on search engines.
The organic SEO is a tedious job, which provides significance to the link building process. If you are able to create links on quality websites to your site, you will be able to get higher rankings. It depends on the strategy to fight the competition with the help of the key phrase that you are using for optimization. Provide worthy support to your website with excellent links only and see the rankings improve.
Small business owners can simply outsource the whole organic SEO job to competent professionals against a paltry charge every month. You have to make the payment only after reaching a certain ranking in search results, which has been agreed upon. When you are placed in the front page of search results, you start getting fresh visitors and thereby new customers and simultaneously start paying the SEO professional. It is a win win situation for small business owners.

Wednesday, December 19, 2012

How You Can Increase Your Website Visibility with Expert SEO Services


There is growing competition for Internet marketers to ensure their clients' websites rated on the highest hits of search engines. The query is; whose sites will be rated by engines and whose will not? In order to disperse men from the boys in the aspect of Internet marketing, website owners need to search for primed SEO Company. Such an expert firm will apply organic SEO techniques to increase the clientele base of their businesses.
However, it has become fairly complex for the search engine optimization to be carried and it is today important that when you are looking for SEO services, you search for the experienced professionals. It might not be easy and this is since even the giants in the Internet marketing are being hit by for instance, the Google updates on website ranking and indexing. It has been preached for quite some time that quality content that is important and informative will grant you a position on the highest hits of the search engines results. This is not the case nowadays.
In fact things ought to improved and for your website to be rated, there are pretty many nitty gritty, which need to be observed in SEO services. This is certainly frustrating for the professionals who continuously want to be smart and attain their goals the easy way. As a result, the SEO expert you involve with must be familiar with the Google's panda updates and must comprehend how they implicate on their service provisions.
With the notion that search engines including Yahoo, Google, Bing, and MSN have become content centric meaning that they are ranking websites depending on contents, this is only true if the website meets to other requirements such as improved website user experience. The SEO Company must guarantee that when viewer’s readers load to your web pages, they see interesting graphics and contents and thus spend quite some time on the pages. This will certainly impress Google algorithm tools to rank your website higher on the ranking list. So, the SEO service you look for should highlight on the website design and content creation.
Likewise, if your viewers are sharing your contents and web pages URLs with their friends through Twitter, Facebook and other social media sites, this will also impress the search engines. The SEO Company must ensure that your content is peculiar and there is something interesting in it. Moreover, the traditional SEO aspects such as organic search engine optimization must be emphasized in the SEO services. Organic SEO is simply using natural 'white hat' techniques to increase the visibility of a website on the Internet.
Organic SEO offers traffic that is able to buy products and services and thus growth of sales. The natural SEO doings entail creation and submission of unique contents to directories and blog sites, which have a good PR ranking. It also entails keyword research and link building. The SEO professional should ensure that permanent one way links are developed and the regularly used search words are applied in the anchor text.

Tuesday, December 18, 2012

Websites Design In 2013


Internet is constantly developing whereas technology is rapidly changing. Bloggers and business people alike are building their sites each day to reach people from around the world. There is a great chance that the number of websites will raise extremely in 2013.
Things to Ponder In Building Sites in 2013
Newest Search Engine Optimization Trends
Search Engine Optimization improved a bit compared to the previous years. The main search engines are starting to get rid of those sites that do not offer worth to the visitors. They became strict in ranking sites so webmasters must follow the newest guidelines.
Mobile Friendliness
Apart from computer desktops and laptops, individuals are currently got into the internet through their mobile devices. Tablets and smart phones are currently used to surf the internet. So, web designers ought to create sites that are friendly to both computer screens and mobile devices. This situation presented responsive web designing. Responsive sites require flexible width and height so they can be fit in to any kind of screens.
Modern Browser Friendliness
Browsers are getting updated each year like any other technology. Web designers must see to it that the sites they are building displays suitably in any kind of browser. They must test and run the site and make sure that the design is worthy in each place.
Social Trends
Social media started to develop an essential part of internet reach starting in 2010. Since then, new social media networks are made for both regular and professional users. In 2013, websites must contain images for media sharing to the newest social networks.
Multi-media Content Management
Individuals are becoming more and more aware of different kind of media these times. They do not just talk about on written articles but also to pictures and videos. In addition, three-dimensional graphics are becoming noticeable as well. Websites nowadays must be able to implement different kind of media content management.
Individuals do not like to spend a lot of time just to navigate a site and look for info. Therefore, websites nowadays should be designed in a simple yet expert manner. Website owners should enhance the content in a straight-to-the point method.
Easy-to-use Content Management Scheme
It is no longer practical for website users to spend countless hours just to add a few updates in a site. Hence, web developers need use a user-friendly content management scheme.
There are just little changes in the internet world in 2013. Webmasters need to be conscious of those changes and make sure that their sites go with the newest trends. Web developers must use up-to-date themes and updated plug-ins in 2013. In this technique, their sites can go through the modern flow of internet technology.

Monday, December 17, 2012

How to Increase Search Engine Rankings In 2012 and Drive More Traffic towards Your Site


There are numerous techniques to increase the visibility and search engine rankings of your website. The new ways you can take advantage of, the better off you will be. So, here are some things to consider.
Branding
It's significant to brand your website and your company stand out and to make it impressive. And so, you want to work on branding. Develop an eye-catching logo, and then start spreading the word about your brand. Some of the ways to do that include:
- Utilize search engine optimization on each of your website's pages.
- Network with other leaders in your industry and related industries.
- Use social medial websites, such as Facebook, Twitter and Google+ to market your services.
- Develop a unique and memorable business approach.
Search engine optimization is a brilliant thing and it can take your new brand far. However, you must also be conscious that there is now more emphasis being put on providing brilliant content on web pages. So, be sure that you use search engine optimization on your pages, but also take the time to provide content that will be valuable to your customers. After all, having people visit your page won't do you any good unless they get to know and trust your company.
Advertising
When you are advertising, or spreading the word about your business, you need to do so with a good game plan. Certain steps that you may want to take beyond just the use of keywords and search engine optimization include:
- Write meta tags to improve search engine optimization.
- Write blogs and new social media posts on a regular basis in order to keep customers interested.
- Utilize videos, slide shows and e-books to keep guests interested and coming back.
- Cross-promote across multiple social media sites.
- Trade links with other people in your industry.
Engage With Others
One of the secrets to improving your search engine rankings and increasing a larger online following for your business is to engage with others. That might be your potential clients or other people in your industry, who may support to get you more clients later on.
Engaging with others includes commenting on their blogs and social media posts. It may also involve sending e-mails to them about the newest industry news or news relating to your company, specifically.
Google+
If you already use Facebook and Twitter, don't stop there. You should also make sure to use Google+. In fact, Google has recently presented the Google +1 button. You can connect it on your website. Anybody who clicks on it can inevitably improve your Google search engine ranking. The more +1 clicks you have, the better your Google ranking will be.
Improve The Visitor Experience
Google is capable of tracing how long visitors stay on your site and how relevant the site is to the terms for which is optimized. So, be sure to increase the visitor experience by making your website easy to navigate and relative to what people are searching for.

Friday, December 14, 2012

The Importance of Search Engine Optimization For Small Businesses


Search engine optimization is becoming increasingly important for the success of small businesses today. Recent trends indicate that the internet is replacing traditional media as the leading source of information and E-Commerce is replacing high street retail as the leading sales channel.
Search engine marketing is particularly important for a small business as costs involved are often lower than implementing a nationwide or even a local marketing campaign using traditional methods of marketing such as print media or advertisements in niche publications within the industry. In addition to search engine marketing offering a higher return on investment, the recent trends in consumer behavior indicate that intact search engines have a wider reach than even television in some market sectors.
Search engines also provide small businesses with a common platform to compete effectively with established corporations. Effective Search Engine Optimization can enable small business owners to compete for products and services with larger companies; something which would not be possible in traditional media. The emergence of Search engines has thus been a major boost for small businesses.
The ultimate goal of Search Engine Optimization or SEO is to get visitors to your website. Search engine optimization can bring highly targeted traffic to your website form search engines when users search for your products and services.
There is a tough competition to in the world but only 10 can appear on the first page of a search engine like Google for a particular search phrase. Search engine studies have shown that if a Web site does not rank among the top 15 of a search result, chances are it will not get noticed and subsequently not generate any traffic to the website.
Here are some search engine optimization tips for small businesses
* Create a simple but clear and professional Web site. Your website is the first impression or your business so it is important for your website to be professionally designed.
* Organize content. The information on the website should not be cluttered. Information should be categorized meaningfully and content should be appropriately categorized into different sub pages of the website. If users fail to find what they want immediately, they are likely to go to another site.
* Position your keywords correctly. In addition to selecting the right keywords for your website, positioning them strategically within your content is crucial. The main keywords should be in the title, description and within the body.
* Distribute your keywords strategically. This is a basic SEO technique. Position keywords or key phrases at the start and the end of the document as the beginning and end of a page are given more weight by search engines while searching. Keyword density is also important. Keyword density refers to how many times the keyword appears in a web page. E.g. a density of around 2-5% is considered good. This is 12 repetitions in 400 words.
* Your keywords should be a part of the link texts. Another effective SEO technique is including keywords in text links that you use in your pages. Instead of using "Click here for more info" as your link texts, mention your keywords instead." The use of keywords is the link text has a positive impact on SEO.Article Source: http://EzineArticles.com/1207484

Thursday, December 13, 2012

Understanding Paid URL Inclusion


The Internet contains numerous search engines, some of which offer what is known as "paid inclusion." This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.

The debate over paid URL inclusion centres around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine's index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It's easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages, and when the paid spider will, is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and MSN, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google,  or AOL results.

One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors. First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most important factor in deciding whether to use paid URL inclusion is to decide if it's a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.


Wednesday, December 12, 2012

Get Your Website Listed With Search Engine Submission Services


"Search engine submission" refers to the work of getting your web site listed with search engines. Earlier in the history of the web the submission process could be automated. Nowadays, however, most search engines have implemented steps to prevent this. Today this activity is generally done by experts in Search engine submission services. Getting listed on search engines does not mean that the sites will necessarily rank well for particular terms. However, it simply means that the search engine knows your pages exist.

When it comes to owning a website, traffic is the most important concern. More traffic means more customers. Search engine submission and website promotion is a vital aspect of gaining traffic to your site. There are millions of websites on the Internet and it can be difficult to compete with them for a ranking in search engine. Search engine submission services strive to provide customers with a high search engine ranking though it is not always possible in high competition markets. Remember, Search engine submission services do not guarantee high placement. 

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators don't want to wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine. There are two basic methods still in use today by Search engine submission services to submit your site to a search engine. They can either submit just one web page at a time. Or, they can submit the entire site at one time with a site map. However, many times, most search engines are able to crawl a site with just the home page, provided that it is well designed.

Web sites desire to be listed in popular search engines because that is how most sites are often seen by visitors who eventually convert into customers. Sites that appear on the first page of a search are said to be in the top 10.

Nevertheless, many Search engine submission services still exist that offer to automatically place any web site with several hundred search engines for a fee. These business services are generally considered to be scam operations because they do not work. There are little more than a dozen or two search engines to begin with. And, there are really only 3 major search engines. It should take only about 15 minutes to submit a site to all three of these search engines. Therefore you should be extremely careful while enlisting Search engine submission services.

Tuesday, December 11, 2012

Acquire More Sales From Your Webpage With Guaranteed SEO Services


What's the best way for a budding entrepreneur to make a name nowadays? Advertise online or start up a business over cyberspace. Yes, but a lot of people already know this strategy, which means that even if it is the best option to take, you'll have to deal with the ever growing competition of online marketers and face the struggle to keep on top of your business. Now, what do you use to keep ahead and win the battle for online traffic and increase in the volume of clients who'll get your goods and services? SEO services will help you get the most out of your business webpage.
Just about every internet user relies on search engines whenever they make queries for anything: sunburn cures, where to buy bags, applications to boost the personal computer, finding people and companies, et cetera. Therefore, at any time when an individual keys in in a search bar a keyword with a direct or indirect connection to your webpage, your site would likely appear...on possibly the third or fifth page of the search engine results. Would you still click on something that doesn't appear on the first page of your search?
SEO or search engine optimization is the process by which a website is made more visible in searches made by allowing it to get higher search rankings. When you select to take advantage of guaranteed SEO services, your web site might rank highly enough for it to be found on the first page of the listings, and also, if enhanced skillfully, could even make it to the number one spot. This allows you to gain more site visitors and more income, as people always tend to click on the first top three links that's found on the first page after results are collected by the search engine. Pretty great huh?
But you'll have to remember that in the world wide web, vigilance is a virtue. There have surfaced a lot of Search engine optimization Companies and also private link builders which claim that they can work on getting your website to the very top rankings when you finally work with them. Of course, not all of them can deliver the rankings that you really need; that's why there have been a lot of business owners who experience these SEO providers' broken promises. The dissatisfaction that they encounter is combined with the thrown away expense that they performed, thus they switch to one company to another till they discover the the one which actually works. Thus, we all have to learn that there are a lot of companies who give "guarantees" for the best services which means that sorting out the tried and tested one's that won't be considered as wasted investments is a prerequisite before we opt for the service of one company.
So, for website owners or online entrepreneurs who have web pages and have budget for their site development, it is a necessity that you research on not just one but three or more SEO services companies. Pay attention to what added solutions each firm presents, not forgetting their monthly rates and terms and conditions. You could also review the comments and testimonials given by their previous and present customers, who may be people you know, so you could gauge the satisfaction level that they have been enjoying. Don't overlook to check into the critiques, if there are any, made on the company by other authorities -- in this way, you'll consider getting impartial opinions from other people. It's quite a tedious thing to do before finally opting to have an SEO company handle your website. But knowing that your entire survival in the world wide web is at stake, do you risk putting your enterprise in unsafe hands?
Article Source: http://EzineArticles.com/6267932

Monday, December 10, 2012

The Advantages of Outsourcing and How It Can Help You Increase Your Profits Faster


The idea of outsourcing has gotten a bad name due to the misconception that outsourcing requires business to give up control of their companies to overseas workers. However, for a small business that is hoping to expand, outsourcing means that your business can grow into the business you have always wanted without bankrupting you in the process. The idea of outsourcing specific jobs to specialized companies has become increasingly important to the success of online businesses everywhere, and there are a number of reasons why this phenomenon has occurred.
In the early days of manufacturing, companies often created a product from the ground up, creating each component at an on-site factory, and then assembling the product right on site. However, over time, businesses realized that if they had another company build certain components, their costs got a little lower, their quality got a little higher, and they were able to get things done more quickly. The reason is that companies that focus on a specific task quickly become experts at accomplishing that task in the best possible way. In the early days of manufacturing, that may have been manufacturing the screws that held a product together or supplying the filament that went into a light bulb. Today, that means outsourcing parts of the internet marketing, development, or inventory process to make your site run faster and more efficiently than it ever has before.
Consider the idea of outsourcing your blog. There are a large number of talented writers who are willing to offer their services to your company. Outsourcing your writing work means a couple of things to your business. Chances are that you spend several hours on each blog entry- something that you can purchase from an outsourcing company for as little as a few dollars. As a business owner, your time is worth far more than a few dollars an hour. Rather than spending your time writing a blog, you could be taking part in anything that helps your company make money now. Another benefit is that by outsourcing the writing for your site, you can choose the quality, voice, and content of your blog and control every aspect of the work, all while spending less time than it would take to do it yourself and without the hassle of hiring an employee.
Another important part of online business ownership that can - and probably should - be outsourced is the marketing of your site. There are a large number of companies who have learned, through trial and error, what it takes to successfully market a business. This process could take you months, or even years, to learn on your own. And while you are spending time learning about online marketing, you are not building your business.
Outsourcing parts of your online business is not just a good idea, it is a must for any company that plans to expand beyond its current size. Whether you plan to outsource the management and shipping of your inventory or you want to find an SEO firm to handle your marketing, outsourcing can help your business become what you wanted it to be.
Article Source: http://EzineArticles.com/6368297

Friday, December 7, 2012

Get More Website Traffic Even on a Budget


One of the first considerations when starting an online business is how to best drive traffic to your website.  Most new website owners believe that you need a large marketing budget in order to get more visitors to your site.  The reality is that getting traffic to your online business doesn't mean spending hundreds or thousands of dollars on advertising. In fact, a small business with a small advertising budget can be just as easy to find as a well funded business.
Devoting time to ensuring the success of your online business, coupled with some cost effective, powerful tools can help increase traffic to your website, even when you are on a budget.  Here are just some of the tools available to you:
1. Free materials - You might be wondering how free material can help drive traffic to your website. Consider this: if you offer well written reports or articles, you can add your website's URL to each one of them. This is a very cost effective manner of getting free publicity. Requesting visitors to register their email address to download a report or an article also means that you can build an email list for future use to attract people back to your website.  This tip will ensure you have long lasting website traffic.
2.Create a Blog - Consider the effectiveness of a blog.  A blog is one of the easiest ways to create new traffic. By their very nature, blogs are full of unique content.  Use a blog to promote your product or services, post articles or answer questions or inquiries about your products or services and in the process, you'll find that your website is ranked higher in search engines because it's being indexed.  Remember, search engines help drive traffic.
3. Newsletter - Helpful hints and tips, recommendations, brief articles can all be used for a newsletter.  Include links to your website in your newsletter and offer it on a regular basis. This will help drive traffic to your website. Building your readership is easy by offering a "refer-a-friend" link in each newsletter.
4. Forums - Offer your expertise about your product or service by staring your own forum that is specifically about what you have to offer.  Not only does this help to establish you as an authority, but you'll drive traffic to your website because you can include your website's URL in your signature which is seen by everyone who reads the forum. 
5. Link exchanges - Research your websites for high popularity rank (PR) that are relevant to your website. Once you do this offer a reciprocal link on your website or blog in exchange your own link being placed on this site.  If you find websites that are popular with the search engines, you'll drive additional traffic to your website. If you are new to this I suggest you research it completely before using it.  Many search engines frown on some link exchanging techniques so be careful what you use.
Preparing to market and promote your online business requires a lot of work. However, using these easy to use, cost effective tools means that you don't have to spend thousands of dollars in marketing to get traffic to your website.  Sales are driven by traffic and profits are driven by sales. The right marketing tools are all you need to watch your bottom line grow.

Article Source: http://EzineArticles.com/3172138

Thursday, December 6, 2012

Log File Analysis and SEO



If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Such data can give you insights about your site's usability, errors in your HTML code, the popularity of your site pages and the type of visitors your site attracts. But did you know it can also highlight the success or failure of your search engine optimization campaign? 

There is specific data about your web site that you should be looking at in your log files on a regular basis. Several variables should be examined monthly or even weekly to ensure your site design and page optimization is on the right track:

1. Entry Paths
Most sites can be developed and analysed around the concept of visitor pathways. If, for example, your site is a Business to Business (B2B) site and you service small, medium and large businesses, there should be pathways through your site designed for each class of visitor. An extremely simplified example would be: 

Clients coming to the site through an optimized home page: 

home page ---> small business page ---> order page ---> order confirmation page 

home page ---> medium business page ---> order page ---> order confirmation page

home page ---> large business page ---> order page ---> order confirmation page

The site entry pages for these pathways are often optimized home pages or  optimized content pages. The final page of this route is often the action that you want clients to take on your site (e.g., sign up for your newsletter, buy your products online or contact you for further information). You can easily determine how effective your pathways are by tracking the entry paths on a regular basis via your site stats. You should have some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called "Entry Paths" in your log files / site statistics.

2. Top Exit Pages
These are pages from which most visitors click away from your site. Why is it useful to track these? Because exit pages can tell you: 

a. If there is a technical problem with the page that is causing visitors to leave your site. For example, if there are broken links, or the form on the page is not working properly etc.

b. If your site design is breaking the strategic pathway, for example, you  may have links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter. 

c. If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout. 

In your log files / site statistics, the graph or chart called "Top Exit  Pages" is the place to learn why visitors are leaving your site. 

3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away  from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long. 

Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge, then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on. 

To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics. 

4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measuring the success of your SEO campaign. If your optimization is effective, the Top Entry Pages and Most Requested Pages should be those that you have optimized for target keywords. The Top Entry Pages are particularly relevant as you consider the pathways through your site. Do the most popular entry pages have any relationship to the start pages for your plotted visitor pathways? Or are visitors entering and navigating your site via ways you didn't intend? You can use this information to continually tweak your page optimization to guide visitors to the right pathways. 

To see your most requested pages, look for the graph or chart titled "Most  Requested Pages" in your log files / site statistics. Also look for "Top Entry Pages". 

5. Page refreshes
Why are visitors refreshing pages on your site? Are the pages not loading properly? The "Page Refreshes" variable is another one to monitor on a monthly basis via your site stats to ensure that there are not site usability issues for visitors.

6. Referring Domains and Referring URLs
Where are your visitors coming from? Are they coming from sites that are linked to yours? Are blog authors or forum members talking about your site? Referring Domains will tell you what sites are linking to yours, while Referring URLs will list the actual pages where the links are located. These can be little gold mines because you can often find valuable sources of traffic via links to your site that you didn't even know existed. 

In terms of an SEO campaign, these links can all add to your site's overall link popularity, an important factor in the ranking algorithms of many search engines, particularly Google. Monitoring these metrics can tell you if your site requires a link-building campaign or help you measure the effectiveness of various online and offline advertising campaigns.

In your log files / site statistics, Look for the graph or chart titled "Referring Domains" and "Referring URLs". 

7. Search Engine Referrals
How many of your visitors are coming directly from search engines? What percentage of overall traffic does this represent? This is a good variable to track to help you keep up with how many search engines are listing your site (both free submission and paid submissions), how much traffic they bring and whether to renew your paid submissions. It can also tell you whether you need to increase the number of search engines your site is submitted to in order to build on your link popularity. As a a very rough guide, you should be receiving 
at least 30 percent of your site traffic via search engine referrals. 

To see search engine referrals, look for a chart or graph called "Search Engines" within your site statistics. 

8. Search Phrases
This topic is related to search engine referrals generally, but gives added insight into what terms you were actually found for in the search engines. Do these terms match what your site was optimized for? Are there any surprising terms that you might want to develop site content for? Some log file analysis programs will even break down what specific phrases your site was found for in which particular search engines. The more detailed the data you have, the more closely you can tweak your optimization campaign to your precise market. 

To see the search phrases your site was found for, look for "Search Phrases" or "Search Phrases by "Search Engine".

9. Landing pages for Pat-Per-Click Campaigns, etc.
If you run a pay-per-click campaign or dedicate specific pages to advertising product specials, you may use special landing pages or tracking ids to monitor your traffic and conversions. Your site logs can help you track these by showing you how many visitors they each had and what they did after they visited those pages.

10. Metric values that show a radical change from developing trends
Any site metrics that show a dramatic change from one month to the next could pin-point a problem with your site or with your optimization campaign. For example, if your search engine referrals have dropped dramatically, it could indicate that you have been penalized in a search engine (or more than one). Noticing changing trends early gives you the chance to investigate problem areas and make adjustments if necessary.

Please note that all log file analysis and site statistics programs are different and use slightly different terms to describe the metrics listed above. If you're confused, ask your site admin or hosting provider to highlight these for you.

Remember, your log files are gold mines filled with nuggets of information about your optimized web site. If you keep digging on a regular basis, you'll eventually strike it rich with success.